To win in every neighbourhood, we needed to balance national scale with a drive for fame. So, we took to the road with our escape room Roo Bus, bringing the brand to our audience’s doorstep (along with plenty of free food – over 100 tons, to be exact).
We unleashed our street teams in the suburbs, brought Food Freedom to the foodies at Taste of London and made memories with our ball pit photo booth. And, to top it all off, we created five full-on food festivals.