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OBJECTIVES
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In the wake of COVID-19, Amazon launched its Small Business Accelerator Programme: a free, online programme with a comprehensive curriculum, packed with educational content for new and existing business owners.

With no existing content – and less than three weeks to produce 101 initial videos – Amazon turned to us for help.

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TACTICS
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We’d just come out of a national lockdown, and we were tasked to produce over a hundred videos. No mean feat. Especially when our Amazon customers, who we needed to film in person, were spread over 24 different locations across the UK. Not to mention the new strict COVID guidelines!

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VIDEO EDITING —
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SOCIAL MEDIA —
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DIGITAL CONTENT —
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VIDEO EDITING —
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SOCIAL MEDIA —
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DIGITAL CONTENT —
RESULTS
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Incredibly, we managed to turn everything around in just two weeks (with a week to spare) – shooting in all 24 locations, before editing and subtitling.

And, since the programme launched, we’ve created a new social campaign and visual identity, as well as translating 100+ videos into six languages and adding subtitles. No biggie.

100+ VIDEOS CREATED —
SHORT LEAD TIMES —
100+ VIDEOS TRANSLATED & SUBTITLED —
100+ VIDEOS CREATED —
SHORT LEAD TIMES —
100+ VIDEOS TRANSLATED & SUBTITLED —
ENDORSEMENT
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“I knew you and the team would crush it – thanks for proving me right and being your awesome selves.”

– HEAD OF CORPORATE COMMS, AMAZON